In my previous blog post I explained that 2014 was going to be the year of taking digital content into the home. That affordable devices such as Google Chromecast, Apple Kindle Fire TV, Apple TV and Roku are set to drive a digital content revolution by connecting digital content with the familiar context it needs for the mass market. These Content Connectors will transform consumers’ relationship with digital content but they will also turn the existing digital content marketplace on its head:
- Breaking down the home entertainment silos: our digital content experiences have evolved entirely isolated from our other media experiences. We multitask because one device is connected and one is not. Our homes have become a collection of content experience silos. Content Connectors break down those walls, brining our digital content experiences onto that most un-connected of devices, the TV.
- On-boarding late adopters: In most developed markets, most consumers…
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